I undertook this project as a part of the Symbols and Branding subject through my course at Billy Blue College of Design.

The brief was to fully refresh a business of our choice completely and giving them a style guide, compete with colour palettes, fonts and supporting assets.

ESS Boardstore is located in the beautiful town of Jindabyne at the base of the snowy mountains, gateway to the Thredbo and Perisher snow resorts.

It’s a staple for locals and tourists, supplying a great shopping experience, services on snowboards and skis and not to mention supplying the town with delicious hot coffee.