Tone Lab was an assignment project for Billy Blue College of Design as part of the Form & Insight subject.

Students were tasked with creating a start-up product and branding the company around that as well as creating packaging for the product that was in line with the brand.

Tone Lab is not a real brand, but if it were they would say they’re supplying guitar enthusiasts with quality electric guitar leads that highlight different sounds for different styles of playing. The goal of the branding and packaging was to be nostalgic, fun and something that the customer would want to keep around the house.